AI Insights · Timothy · June 2025
Top 5 Hasbro Games on iOS in the UK: Q2 2025 Performance
Explore the Q2 2025 performance of Hasbro's top iOS games in the UK, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, Hasbro's top games on the iOS platform in the UK demonstrated varied performance metrics, reflecting their popularity and engagement levels. The data provided by Sensor Tower gives us a comprehensive look at these trends.
MONOPOLY GO! showed a robust revenue increase, peaking at approximately $1.3M in late May. Weekly downloads started at around 15K, peaking mid-April with over 20K, then gradually declined to about 12K by the end of June. Active users fluctuated, reaching a high of about 394K at the start of the quarter and ending slightly lower at 346K.
Yahtzee® with Buddies Dice maintained a steady revenue stream, with a slight peak of $22K in late May. Downloads remained consistent, averaging around 400-500 weekly, while active users showed minor fluctuations, starting at 4K and ending at approximately 4.6K.
Scrabble® GO - New Word Game experienced a gradual increase in revenue, closing the quarter at $12.8K. Downloads saw a peak of over 4K in mid-April, then leveled out at around 3K. Active user numbers rose steadily from 97K to a peak of 153K by early June, before settling at 127K.
Bingo Bash: Live Bingo Games had a revenue peak of about $13.7K in late June, with downloads remaining under 120 weekly. Active users were relatively stable, fluctuating slightly around the 1.3K mark.
Finally, Magic: The Gathering Arena saw significant revenue growth, especially in June, peaking at $19.4K. Downloads increased to a peak of 857 in early June, while active users rose steadily from 2.7K to 6.6K, reflecting a growing user base.
These insights from Sensor Tower highlight the dynamic performance of Hasbro's top games on iOS in the UK during Q2 2025. For more detailed analytics, Sensor Tower provides further insights.